Sylvia just posted the following on FB:
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There are a lot of questions and aggravation about how some readers have already received copies of Entwined with You. There are two reasons why: 1) Advance copies where distributed at Book Expo America, and 2) Some vendors broke the embargo.
Book Expo America is a trade show where publishers promote the upcoming titles they're excited about to librarians and booksellers. This is how they stir up enthusiasm that hopefully launches books in a big way. Distributing advance copies is the purpose of BEA for the trade. This year and last year, BEA added a "power reader" day on Saturday where readers can attend and get advance books, too.
The situation with the vendors breaking the embargo is a different thing altogether. Not all books are placed under an embargo. Those that are require distributors and vendors to sign an affidavit promising they won't sell the book early, with the understanding that not only is breaking a signed agreement unprofessional and unfair to those who keep their promises, but that they'll also be penalized. The reason why embargoes are placed varies, but in the case of Entwined with You, my expectation was that we'd avoid having spoilers posted before readers could get their hands on the book. Furthering this, no advance review copies were made available. We worked really, really hard to prevent leaks.
However, once vendors received their shipments we had to rely on them to be professional and hold to their agreements. In speaking with the Penguin sales team yesterday, I was told that 95% of vendors are holding the line and I'm hugely grateful to them. It's unfortunate that 5% have not and I'll be honest, my regards aren't nearly as kind toward them.
It's not fair for readers to have the book scattered around here and there so that some can get it immediately, while others have waited for months and are still waiting. It's also unfair to the vendors who are being professional and honoring their agreements, who may see their pre-orders cancelled because one of their customers stumbled across a contraband copy.
I totally understand the aggravation some of you feel that the book is leaking out and spoilers are being posted. I feel it, too. Thankfully, we're only about 34.5 hours away from the release of Entwined with You, and then everyone should be able to find it everywhere.